Off-Air Exercise

An exercise I was taught in school was to try new things to experiment with your vocal and editing skills. We have done small commercial ads in podcasts before for assignments and this was really where I saw the creativity come out of some people. You get to add fun sound effects and come up with a marketing script. The point is to make it catchy and believable. Just like a real ad! You could invent the product or use a real one. Advertising is LARGELY broadcasting. In order for the stations to survive they need to depend on sponsorship and commercials. Yes many people will change the channel or turn the radio off during commercial breaks. But we are all guilty of liking one or two commercials out there so try your best to sqeeze some upbeat fun into your ads.